NorconMarketing
Joined: 10 Mar 2008
Posts: 63
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| Posted: Mon Jul 14, 2008 1:51 pm Post subject: Common Direct Marketing Mistakes |
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The Bottom Line: Direct Mail Works
Common Direct Marketing Mistakes
Too many marketers take the word “direct” as a synonym for “simple.” When applied correctly, there’s nothing simple about consumer mailing lists, business to business lead generation and sales leads. Avoid common direct marketing mistakes by partnering with a company that supplies fresh, focused leads based on a wide variety of factors.
• Mistake #1 – Settling for a product that’s about as malleable as steel. Think of ideal direct leads as a form of putty, able to be directed and re-directed as needed.
• Mistake #2 – Not knowing your target audience. Who’s really going to “bite” when they receive that glossy mailer? -Send it to the wrong households, and you’ve just wasted trees.
• Mistake #3 – Choosing materials based on price. Cheapest is not always best. Make sure the product presented is right for you – not just your wallet.
• Mistake #4 – Not being willing to try alternatives. If you’re not flexible, neither are your options. Untapped markets emerge daily, and they’re just waiting to be discovered. Open yourself up to possibilities.
The professionals at Norcon Marketing don’t just sell leads. They make assessments, helping clients to look at target markets and campaigns to tailor-make marketing solutions for unique situations.
Call the Norcon Marketing Professionals at (877) 822-9292 to discover how their consumer mailing lists can help you achieve marketing success. Request a free quote and order online. Our goal is to provide you with seamless marketing solutions, making your campaign cost-effective and successful. |
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