Michel35
Joined: 05 Nov 2007
Posts: 4
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| Posted: Mon Nov 05, 2007 9:05 am Post subject: Why Most Direct Mail Marketing Fails! |
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I have received several e-mails recently stating that they had tried direct response mail and it had failed miserably. Most people who teach marketing methods hear that same complaint. I would suggest that there are two probable reasons so many people are disappointed with their direct mail:
One – The Message – The message delivered by most mortgage and real estate companies couldn’t sell free water to an American GI in southern Iraq. The marketing pieces I see are poorly designed, with absolutely no thought given to communicating to the needs and wants of the receiver.
The second major reason many direct mail campaigns fails is the mistaken idea that One Mailing a Campaign Makes.
How often when you are sitting at home watching your favorite TV show do you see the exact same commercial over and over and over again?
Sometimes it becomes really, really irritating, doesn’t it?
So why do advertisers spend the millions of dollars to deliver the same exact message over and over to the same audience?
Because, for better or worst, frequency is a MAJOR factor in getting your marketing message across and acted upon. |
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