Search Engine Marketing For Loan Officers

PuReWebDev · Joined: 10 Aug 2005 Posts: 3 Location: Orlando , FL.

Hello All, I've just joined this forum, seems like it's a cool place for people in the mortgage industry to discuss various topics.

In anycase, i work for Loans Interactive dot com as the marketing specialist and what I do is work with loan officers to help get them well placed in the search engines.

My credentials:
Keyword: mortgage websites Engine: Yahoo Placement: #2 loansinteractive
Keyword: loan officer websites Engine: MSN Placement #3, #5 in Google, 1st page in Yahoo

These are just a few, but I have many top placements for ourselves and our clients.

When I'm working with clients (loan officers), I find that many of them believe just having a website alone is enough to get new leads. Many still believe that if they build it people will come, which unfortunately just isn't so. In the real world, you've got to market first and then they will come. Online marketing is an excellent way for loan officers to promote they're businesses and attract visitors to their websites.

Getting well placed in the search engines should be the focal point of your online marketing. A newsletter is good only when you have an existing audience to send it to. Other forms of advertising work, but they are not as cost effective or targeted as search engine marketing. The process of getting well placed in the search engines is call Search Engine Optimization. While anyone can learn how to do it, it's something that you should consult a professional on (like taxes, lol). Anyone who does seo work should be prepared to offer references and speak with you to help you tailor your campaign to your target audience.

In addition to getting some assistance, putting up some great content on your site on a regular basis will definitely help. The search engines do many things these days, but the core of their existence is to help people find content. So it stands to reason, that if you want people to come to your site after searching for a "mortgage broker", that you should have content on your site with those words on the page. As far as the search engine is concerned, content is king. Every page you have on your site is a potential entry point to which a visitor can enter after doing a web search.

Over the next few days, I'd like to help share some techniques with everyone that might help get them some good placements in the search engines. I do have some stuff I've written on the loan interactive website, if you don't want to wait : )

thanks
PuReWebDev

chow · Posted: Fri Dec 01, 2006 2:49 pm Post subject:

Well please share.

:wink: and continue to learn broken english.

brandon · Joined: 28 Nov 2006 Posts: 29 Location: Texas

Great to hear from you, purewebdev. I am currently in the process of putting together a site that I want to rank high. I am at the stage where I am integrating the forms....

I do have a question for you.... Wheat number/percentage of all internet searches performed on the web is done via Google, Yahoo, MSN, etc.....

Also, I know that a lot of realtor leads are successfully generated through highly placed websites. Is this also true for LO leads? Do these leads easily lend themselfs to SEO sites?

Thanks!

Jessica1628 · Joined: 06 Dec 2006 Posts: 1

What are your thoughts on having financial tools on a website? How much and waht type of traffic do you think that can generate alone?

IT_SunValleyMortgage · Joined: 06 Dec 2006 Posts: 12

I have two sites with your company right now, did I miss something on my terms, is this provided to me as your customer or is this another fee in addition to our current plan.... by the way i will say a ":free plug to you" i have had nothing but great work, great support and the system works as stated with your service."
that said where is my SEO?SEM??????

JD

IT_SunValleyMortgage · Joined: 06 Dec 2006 Posts: 12

brandon try......

http://searchenginewatch.com/showPage.html?page=2156431

brandon · Joined: 28 Nov 2006 Posts: 29 Location: Texas

IT_SunValleyMortgage wrote: brandon try......

http://searchenginewatch.com/showPage.html?page=2156431

Wow, yahoo is much bigger then I thought. I wander if strategies for Yahoo and MSN are much different then for Google...

IT_SunValleyMortgage · Joined: 06 Dec 2006 Posts: 12

you can track not only what site they are searching from but what terms are being searched. if you trap them and filter you can cut them into group terms related to mortgage or lending and use that as information to relate your site, there is alot of interesting information out there... take the time to sit down with an IT guy and explain what you are doing and how you do it, they may be able make your efforts results a bit more...

see everyone makes fun of the geeks until we help numbers.... ha ha.

good luck..

chow · Posted: Thu Dec 14, 2006 12:13 pm Post subject:

IT_SunValleyMortgage wrote:
see everyone makes fun of the geeks until we help numbers.... ha ha.

good luck..

I hate to tell you this, but a few of us married some of you geeks and we get called mortgage nerds! :roll:

Mac · Joined: 04 Feb 2005 Posts: 276 Location: Knightdale, NC

I don't care if my blood type is really APR+ I am NOT a mortgage nerd! LOL

chow's evil twin · Joined: 11 May 2006 Posts: 40 Location: The Brickyard

You're bigger and meaner than I am.

okay

mind if I call Buddy and tell him you're not a mortgage nerd? :wink:

IT_SunValleyMortgage · Joined: 06 Dec 2006 Posts: 12

Wow guess I touched on a sensitive nerve here…. That makes it all the more funny… lol

Mac · Joined: 04 Feb 2005 Posts: 276 Location: Knightdale, NC

Now "Buddy" is the real mortgage nerd bar none. LOL

IT_SunValleyMortgage · Joined: 06 Dec 2006 Posts: 12

is there some kind of try-outs for that title? must have missed that memo..

Haplo · Joined: 20 Jan 2005 Posts: 2422 Location: Springfield, IL

Try outs? nooo. You've got to be appointed to that position!

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