Mortgage SEO

mortgageseo · Joined: 03 Jul 2006 Posts: 5

I thought you might get a chuckle out of an article I just posted:

The road to search engine marketing success is paved with many misconceptions. Through my freelance work I encounter many different individuals, all with preconceived notions about how to succeed with their online marketing efforts.

Most of the companies that I work with are small – as such they believe that the only way to “catch up” to their competitors is to hire someone to:
1) Get them ranked top 10 in the search engines.
2) Spend the least amount of money possible.

First off, let me say that if this is your definition of search engine marketing success, you’ve got a long way to go. Allow me to play out what will most likely happen.

First, being the savvy Internet user that you are, you’ll go to Google and start shopping around for SEO companies. You’ll find a list of 3-5 companies that look like they know what they are talking about. You’ll narrow it down to two companies – one is $500 for a complete package guaranteeing top ten placement in Google for 100 keywords. The second site which is much more appealing offers testimonials and a load of benefits including a guaranteed top ten placement for 100 keywords and even a money back guarantee – all for only $1500.00.

You think to yourself, there has to be a reason why the second site costs $1000.00 more than the first. So you decide to go with the second site. You pay this company the full amount up front and you are assigned a project manager. Your new SEO Company sends you a list of keywords that they are going to get you placed in the top 10 results for.

A couple of weeks pass by and you decide to check on your SEO firm. They explain to you that the whole process could take 3-5 months as it takes that long for search engines to index your site. So… you wait.

Three months pass and you begin to wonder if you wasted your money with your SEO firm as you have not heard anything from them and have tried to contact them countless times. You send an email to your account manager saying that if you do not see results in one week that you want your money back.

Five days later you receive an email with an excel spreadsheet from the company showing you that they have done their job. You go to Google to verify – and its true – in fact you check all 100 keywords just to calm your anxiety. They have actually done what they said they would do.

Now you wait for the hits to start pouring in. You are in fact ranked top 10 in Google for 100 keywords! Every day you look at your traffic tool – and every day you see the same amount of traffic.

By the time you actually figure out what has happened, your SEO Company has gone out of business or relocated. You discover that the keywords that you are ranked so high for are all 3-5 word keyword phrases – all of which anyone could rank high for – all of which hardly anyone searches for. On top of that one week later you discover that Google has banned your domain name from their listings because of all of the invisible text the SEO Company placed on your site.

Please don't let this happen to you. In part two on this topic, I'll show you how to successfully launch a small business SEO campaign. It's really not as hard as everyone makes it out to be.

I will post the followup here - as soon as I am done with it.

chow · Posted: Mon Jul 03, 2006 10:50 pm Post subject:

Sounds like you need to hook up with a few other lead marketing people already here.

It's a challenge to buy leads. Back in 99-2001-2 it wasn't too bad-then in 2003-4 it got a little worser for wear.

After that-I gave up! :roll:

robert_tito · Joined: 30 Apr 2008 Posts: 27

Yes!! Nice information that you have shared with us.
Thank you very much

Coby T. Lucas · Joined: 28 Jun 2008 Posts: 5 Location: New York

SEO basically comes down to three basic things:

1. Doing keyword research for your niche (mortgage industry)
2. Writing web content based on your keywords.
3. Building links to your content from related sites.

This is all you have to do to get the attention of the search engines and have your web page indexed for the search results.

It's pretty easy and you should not have to pay somebody to do it.

Check out SEO Book to learn how to do it yourself.

samonwheels · Joined: 15 Sep 2008 Posts: 3

Thankz,

But, lot of things have been changed. U should consider those too.

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